Reports, guides, webinars and more to help you improve your marketing strategies and grow your brand's performance
Subscribe to our newsletter to receive the latest industry content straight to your inbox
The Latest Content
Nearly half of all samples never leave the showroom and when items do circulate, they take an average of 16 days to return. This creates long windows where physical stock and digital records fall out of sync. Part of this drift comes from how samples are produced and used. Accessories account for 36.8% of output […]
Event Management Software Simplify Event Management for Your In-Person, Digital and Hybrid Events With Launchmetrics Events Accelerate your launch to market processes, measure your brand performance, optimize your operations and improve your ROI with an all-in-one fashion retail software platform. Discover how the Media Voice shapes the fashion industry today The Media Voice is no […]
Driving growth through impactful partnerships For leading sportswear brands the Partner Voice has become the strongest growth driver in 2025, delivering a 23% YoY increase in Media Impact Value® (MIV®), surpassing Voices like Media, Influencers or Celebrities. This momentum highlights how the right partnerships can propel a brand’s authority in sport, strengthen credibility and boost […]
Most viewed content
Seeing the gap of women at the helm of the most powerful organizations in the fashion industry, Launchmetrics has decided to focus on some of the female leaders from the Nordics in their own separate infographic. Nordic fashion and lifestyle has long been an aspiration for the industry, and these Nordic women are leading that […]
Amazon Fashion Week Tokyo recently took place and our SVP of Industry Relations, Jessica Michault, had the pleasure of attending. If you missed out on this Japanese Fashion Week, then read on for Jessica’s scoop on the 7 buzziest moments. Through this quick summary, you’ll also get a rundown of the top 10 most viewed […]
Last Monday, Jay Baer helped us build our Digital Communication Map that was launched during the World Public Relations Forum held in Madrid. Today, we are sharing our entire interview. The New York Times’ bestselling author, Jay Baer, is an expert in digital marketing, social media and technology trends. Without a doubt, he himself is […]
Blog
Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
Explore more content
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
Today, social media continues to push video formats to keep users on-platform, resulting in social media reach being a priority KPI. For instance, Instagram Reels see around 36% more reach than other formats. At face value, this appears to be strong performance, but in reality, it doesn’t quite paint the full picture on the quality […]
Driving growth in a slowing market Accessories brands are entering a tougher performance cycle. After a 39% surge in Media Impact Value® (MIV®) between 2023 and 2024, the market slowed down by -9% in 2025 as brands face shorter trend cycles and growing pressure to justify ROI. In this environment, benchmarking against top performers becomes essential to […]
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cuccinelli […]
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
Between seasonal launches, red-carpet events and film placements, brands have endless opportunities to showcase their products in high-visibility moments. Despite planned events and unexpected opportunities, many samples still sit unused in the showroom—leaving visibility, ROI and cultural relevance on the table. To help brands make the most of every piece, Launchmetrics Samples offers a smarter […]
What’s fueling beauty industry growth in an increasingly mature market? After a 43% growth in Media Impact Value® (MIV®) from 2023 to 2024, beauty segments’ evolution slowed to just 5% in 2025. As the pace of growth cools, it’s more important than ever for PR and Marketing teams to understand what’s driving long-term brand performance […]
On-Demand Webinar From Vanity to Value: Your EOY Report Guide for Creating Your Data-Backed 2026 Strategy About the Webinar What if your annual marketing report guaranteed growth in 2026? The close of the fiscal year requires brands to provide their Executive Teams with tangible evidence demonstrating that their marketing and public relations initiatives yielded substantial […]
Inside the L.L. Bean Marketing Strategy As outdoor brands navigate a tougher 2025 marked by economic slowdown and shifting consumer behavior, sustaining lasting brand value has become a real challenge. L.L.Bean has defied this trend, maintaining steady performance and achieving an average 33% Media Impact Value® (MIV®) growth over the past three years in the […]
Designed to help fashion, beauty, and lifestyle brands measure impact, track performance, and optimize strategies.
In S1 2025, retail partners generated a massive $1.1B in Media Impact Value® (MIV®) for brands in fashion, beauty and sportswear. This figure reveals just how powerful retailers have become at building brand equity and driving visibility across both owned and earned channels. Once seen simply as sales channels, retailers have become storytellers in their […]
Do PR samples still hold any weight in this digital-first era? PR samples are one of fashion’s familiar practices; so familar that it’s often taken for granted. Yet beneath its routine lies its growing influence through product placements that drive brand visibility, particularly in entertainment. From Margot Robbie’s viral Schiaparelli moment on the Barbie press […]
