Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical. Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways […]
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Event Management Software Simplify Event Management for Your In-Person, Digital and Hybrid Events With Launchmetrics Events Accelerate your launch to market processes, measure your brand performance, optimize your operations and improve your ROI with an all-in-one fashion retail software platform. Discover how the Media Voice shapes the fashion industry today The Media Voice is no […]
A QUICK GUIDE TO HELP PR TEAMS START USING GPS RADAR With the global Covid-19 crisis reaching a point of semi-stabilization, there is one thing that has become clear within the fashion, luxury, and beauty industries: the need to accelerate the digital transformation of businesses and optimization of digital collections. Adapting to the “new normal” […]
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Event Management Software Simplify Event Management for Your In-Person, Digital and Hybrid Events With Launchmetrics Events Accelerate your launch to market processes, measure your brand performance, optimize your operations and improve your ROI with an all-in-one fashion retail software platform. Discover how the Media Voice shapes the fashion industry today The Media Voice is no […]
Driving growth through impactful partnerships For leading sportswear brands the Partner Voice has become the strongest growth driver in 2025, delivering a 23% YoY increase in Media Impact Value® (MIV®), surpassing Voices like Media, Influencers or Celebrities. This momentum highlights how the right partnerships can propel a brand’s authority in sport, strengthen credibility and boost […]
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
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Seeing the gap of women at the helm of the most powerful organizations in the fashion industry, Launchmetrics has decided to focus on some of the female leaders from the Nordics in their own separate infographic. Nordic fashion and lifestyle has long been an aspiration for the industry, and these Nordic women are leading that […]
Amazon Fashion Week Tokyo recently took place and our SVP of Industry Relations, Jessica Michault, had the pleasure of attending. If you missed out on this Japanese Fashion Week, then read on for Jessica’s scoop on the 7 buzziest moments. Through this quick summary, you’ll also get a rundown of the top 10 most viewed […]
Last Monday, Jay Baer helped us build our Digital Communication Map that was launched during the World Public Relations Forum held in Madrid. Today, we are sharing our entire interview. The New York Times’ bestselling author, Jay Baer, is an expert in digital marketing, social media and technology trends. Without a doubt, he himself is […]
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Beauty industry growth slowed from 43% in 2024 to just 5% in 2025. For brands that rely heavily on the makeup category, that shift raises an urgent question: Is makeup performance slowing across the board, or are some brands still finding growth while others decline? The answer determines where you invest next. Makeup represents an […]
Two weeks ago in Lee’s Summit, Missouri, Travis Kelce got down on one knee in his home garden and proposed to pop icon Taylor Swift. She said yes—and the couple’s Instagram announcement made history with 28 million likes and over two million reshares. Truth be told, fans have shown more excitement for this engagement than […]
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
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Driving growth in a slowing market Accessories brands are entering a tougher performance cycle. After a 39% surge in Media Impact Value® (MIV®) between 2023 and 2024, the market slowed down by -9% in 2025 as brands face shorter trend cycles and growing pressure to justify ROI. In this environment, benchmarking against top performers becomes essential to […]
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cuccinelli […]
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
What’s fueling beauty industry growth in an increasingly mature market? After a 43% growth in Media Impact Value® (MIV®) from 2023 to 2024, beauty segments’ evolution slowed to just 5% in 2025. As the pace of growth cools, it’s more important than ever for PR and Marketing teams to understand what’s driving long-term brand performance […]
Inside the L.L. Bean Marketing Strategy As outdoor brands navigate a tougher 2025 marked by economic slowdown and shifting consumer behavior, sustaining lasting brand value has become a real challenge. L.L.Bean has defied this trend, maintaining steady performance and achieving an average 33% Media Impact Value® (MIV®) growth over the past three years in the […]
Do PR samples still hold any weight in this digital-first era? PR samples are one of fashion’s familiar practices; so familar that it’s often taken for granted. Yet beneath its routine lies its growing influence through product placements that drive brand visibility, particularly in entertainment. From Margot Robbie’s viral Schiaparelli moment on the Barbie press […]
Delivering an event ticks the box. But ensuring it drives results is what really counts. That’s why we’ve developed an event management checklist that gives Fashion, Lifestyle and Beauty brands a smarter way to plan, execute and measure events. Whether your calendar is marked with collection launches, private dinners or showroom previews, this checklist brings […]
Are you making the most out of retail partnerships? In Fashion, Lifestyle and Beauty (FLB), retailers are no longer just distribution points—they’re powerful strategic partners for brand performance. With the right collaboration, partners can extend your consumer reach, drive visibility and drive stronger returns. Yet, too often, retail partners are seen as purely as transactional […]
In a season defined by headline-grabbing moments, understanding which strategies cut through is key to crafting a winning future strategy. September marked the shift from sun-soaked summer to the new season of fashion week, where the Spring/Summer 2026 collections set the tone for what’s next. From New York, London, Paris, and Milan, our latest reports […]
Designed to help fashion, beauty, and lifestyle brands measure impact, track performance, and optimize strategies.
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
Benchmark Against Industry Leaders: Reformation Marketing Examples to Drive Growth With inflation and rising prices driving cost-conscious consumer behavior, premium fashion brands must prove their value-for-money while navigating tighter budgets. Success today doesn’t come from bigger spend, but from smarter investment—allocating marketing budgets strategically and proving ROI across the year. What You’ll Find in This […]