How brands position themselves in the consistently evolving luxury industry to retain existing customers and capture new audiences.
China represents 32% of global luxury consumption, according to Bruno Lannes of Bain & Company, and millennials have been at the forefront of this market growth. With data such as this being presented, it’s no wonder luxury brands are increasingly vying for the attention of Chinese consumers. In our recently launched report, Understanding the Digital Luxury Consumer: […]
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What exactly is brand positioning?
In the world of luxury jewelry, the expectation used to be clear: high-end brands would showcase their pieces through extravagant television ads, glossy magazine pages and elite runway shows. After all, jewelry has always been associated with exclusivity, elegance and glamour, leading many consumers and industry insiders to believe that only traditional, high-budget campaigns could […]
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With the explosion of smartwatches and wearable tech, luxury watch brands were faced with a challenge. In a world of technological innovation, how can traditional watches maintain their place on consumers’ wrists and stay relevant to new generations? Luxury watch marketing is certainly evolving. The good news is that luxury watches are still coveted items. […]
The new year has begun, and fashion weeks are returning in style worldwide with bridal, men’s, women’s ready-to-wear, and haute couture, among other segments to be showcased. For fashion brands, the significance of the runway is incontestable. It’s a time for collections to see the light of day, for designers to highlight their creativity and […]
It’s time to improve your decision-making process. Thinking about what factors fashion or luxury companies could implement to come up with optimum business marketing strategies? Enhancing your marketing tactics or campaigns in the Fashion, Luxury, and Beauty (FLB) Industry often comes down to more efficient decision-making. “When making a business decision, it’s fundamental to consider […]
Do you know the position of your luxury fashion brand in the global market? What about localized markets — where does your brand stand in comparison to others? Do you have the data to enlighten you on your competitors’ tactics and strategies? This mini-blog series on 10 performing segmented brands has highlighted rankings on e-retailers, […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Rosie Shephard, Founder of the Luxury Communications Council, and Shephard Communications. With 17 years of luxury […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Tatiana Dupond, Head of Luxury at LinkedIn. As a luxury industry thought-leader in digital communications and […]
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® Brand across all industries are continuing to work hard and recover ground following the unprecedented declines within the luxury market in Europe, the US, and China amid the global Covid-19 pandemic. As these recovery efforts continue, China presents the greatest opportunity for growth […]
On-Demand Webinar With Vogue: How to Digitize Event Management without Losing the Luxury, Personal Touch Is this webinar for you? A virtual event to talk about how to digitize your events Get to Know Our Industry Expert Speakers What to Expect From This Webinar The Future of Fashion Events: From Physical to Phygital Events are […]
As the world begins to recover from the impact of the global pandemic and prepares to adapt to the new normal, Launchmetrics & Digital Luxury Group partnered to discuss some of the biggest challenges faced by the luxury watch industry, the current trends as well as key strategies in 2021 and beyond during a webinar […]
We’ve all heard how fashion and beauty brands are fighting to stay relevant and connect with younger generations – whether it’s adopting a See-Now-Buy-Now strategy or collaborating with young celebs on collections – capturing millennials is at the center of many brands’ objectives. But what approaches are luxury watch brands and jewelry makers adopting to […]
The market in Asia has continued to become a growing target for fashion, luxury, and beauty brands, as the opportunities seem lucrative and endless for companies wishing to capture more global spending. However, to achieve success, brands have to recognize that the same marketing formula they have applied to capture audiences in the west, can’t […]
Recently, our CMO, Alison Bringé hosted our webinar on How to Adapt Your Influencer Strategy for the new Industry Climate in partnership with The Digital Brand Architects and guests Reesa Lake and Jennifer Lake. Reesa Lake is a Partner and Executive Vice President at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, […]
Designed to help fashion, beauty, and lifestyle brands measure impact, track performance, and optimize strategies.
Story-selling is something that has been imperative in the luxury industry for a long time, and so it comes as no surprise that the process has become digitalized. “80% of all luxury sales are influenced in some way by what customers see online” so brands that are selling at a premium price point, as well […]
This year, Condé Nast International hosted their 5th Annual CNI Luxury Conference in Cape Town, South Africa. Thanks to Suzy Menkes’ vision and audacity, the conference began its planning 2 years ago and although it only lasted 2 days, it will remain with many of the attendees for years to come. The event featured multiple […]