Beauty Hacks: The Data Hackathon by Launchmetrics is the next big initiative at the forefront of the technology calendar. In partnership with Microsoft and MAC Cosmetics, Launchmetrics are inviting participants to come solve a business and tech case study, with a use case particularly relevant to the beauty industry today. Sound like an interesting opportunity? […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Tania Fares, Co-Chair and Co-Founder of Fashion Trust Arabia. Tania Fares is an international entrepreneur, adviser and […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Rosie Shephard, Founder of the Luxury Communications Council, and Shephard Communications. With 17 years of luxury […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Tatiana Dupond, Head of Luxury at LinkedIn. As a luxury industry thought-leader in digital communications and […]
Welcome to our 618 report in collaboration with ChatLabs, where you will an overview and analysis of five notable beauty brand campaigns in 2021 for 618 day, the largest mid-year shopping festival in China. In this report, you will find:
The COVID-19 pandemic has had long-lasting effects on consumption habits and broader economic conditions, meaning marketing and brand promotion has proved more challenging than usual. Despite this, some brands have still managed to achieve remarkable successes that others can learn from through influencer marketing in China. We surveyed the performance of over 20 beauty brands […]
More and more people look to a brand’s Owned Media as a representation of values and establishment of brand identity. Throughout Covid-19, the influence of social platforms was magnified more than ever, with a report published in 2020 by 5W Public Relations highlighting that Instagram influences the purchase behaviour of seventy-two percent of Millennials and […]