The Sportswear industry, being very unique, is defined by its emphasis on community building. Brands rely on brand ambassadors and influencers to effectively connect with their target audience. These individuals possess the ability to establish powerful connections with their followers. We’re not just referring to celebrity athletes who act as brand ambassadors, but also niche […]
Welcome to our latest edition of #KnowYourMIV®. Today, we take a closer look at Coachella being one of the biggest and most anticipated music festivals in the world, hosted in Palm Springs, California. Every year, over the course of two weekends in April, fans can experience music and art performances, enjoy a variety of events […]
The Met Gala is a fundraiser event for the Metropolitan Museum of Art’s Costume Institute in New York, usually marking the opening of an annual fashion exhibition. Year after year, the event raises an eight-figure sum due to its exclusive guest-list featuring top celebrities and VIPs who all come together to celebrate fashion. Designers are […]
Shakira’s latest viral song, BZRP Music Session #53, which was released in January of this year, has shattered records, becoming the most-watched Latin song within 24 hours of its release. The song generated $8.7M in Media Impact Value™ (MIV®) in the first 5 days alone. But it’s not just Shakira who’s benefiting from the success; […]
Welcome to our latest edition of #KnowYourMIV®. Today, we take a closer look at the long-standing collaboration between the social media star & entrepreneur Alex Rivière and luxury shoe brand, Jimmy Choo. Alex is a designer, entrepreneur and social media personality. She started her journey as an influencer in 2013 and has since grown her […]
Being one of the most anticipated and watched sporting events in the world, Super Bowl 2023 did not disappoint. Each year, the event gives brands an opportunity for exposure in front of a huge audience that reaches beyond just football fans. In this article, we are looking into the final figures, to see how much […]
In this article, we will explore the most impactful Influencers of 2022 and how their high-quality content, authenticity, and loyal followings can benefit beauty and fashion brands, as well as boost performance and Media Impact Value™ (MIV®) in 2022. Throughout the past few years social media has grown more central when it comes to brand […]
In September 2022, presenting the Spring Summer 2023 collections, Fashion Week has returned to full speed, with every fashion capital experiencing an increase in an overall MIV® compared to the FW22 season. The key to this result came from Influencer participation where the Influencer Voice ranked 2nd in all four capitals. The presence of Influencer […]
Welcome to our series #KnowYourMIV. In this article we are looking into the fashion influencer and creative director, Emili Sindlev. Emili is a Danish fashion figure who started her career as a fashion assistant for a magazine called Cover, and not long after this she was offered a full time position there as a stylist. […]
The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for them to share their best advice and expertise. For this episode of the series, we spoke with Pascale Cohen, the Director of PR at Alexis Bittar. Pascale Cohen is […]
Welcome to our series #KnowYourMIV. In this article we are looking into the popular fashion influencer Karina Nigay. Karina Nigay is a Russian influencer who started her career on YouTube and quickly gained notice after posting a dance video that gathered over a million views in a few days. Ever since then Karina has gathered […]
The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain in the business of beauty, […]
Fashion weeks remain as one of the best opportunities for designers not only to showcase their creative vision but also to raise awareness and drive brand buzz. Across Paris, Milan, New York and London, Spring Summer 23 for Women’s Ready To Wear drove a total of $938M+ in MIV®, which was roughly 60% higher than that […]
Welcome to our series #KnowYourMIV. In this article, we are looking into Model ROZ and the impact she generated while attending New York Fashion Week in September 2022. Saudi model and social media influencer Model Roz is known for her socials filled with photos of her celebrity friends, elevated styles and, of course, her signature […]