In S1 2025, retail partners generated a massive $1.1B in Media Impact Value® (MIV®) for brands in fashion, beauty and sportswear. This figure reveals just how powerful retailers have become at building brand equity and driving visibility across both owned and earned channels. Once seen simply as sales channels, retailers have become storytellers in their […]
Delivering an event ticks the box. But ensuring it drives results is what really counts. That’s why we’ve developed an event management checklist that gives Fashion, Lifestyle and Beauty brands a smarter way to plan, execute and measure events. Whether your calendar is marked with collection launches, private dinners or showroom previews, this checklist brings […]
Brand performance is essential in Fashion, Lifestyle and Beauty—but are you tracking the right brand KPIs? PR and marketing now cover more ground than ever, from multi-channel campaigns and global events to influencer collaborations and press coverage. With that breadth comes the pressure to prove exactly how these efforts build brand value. The challenge isn’t […]
Understanding the Full Impact of Celebrity & Influencer Partnerships For decades, brand ambassadors have shaped the cultural moments that define how we see and feel about Fashion, Lifestyle and Beauty (FLB) brands. From Audrey Hepburn’s timeless connection with Givenchy, to Michael Jordan’s era-defining partnership with Nike and Eva Longoria’s long-standing presence with L’Oréal Paris, ambassadors […]
Fashion week shows are one of the biggest investments a brand can make. From runway production and PR outreach to influencer partnerships and sample sendouts, the costs add up quickly. But how do you know if your investment paid off? Success isn’t just about who attended your show or how many posts featured your collection—it’s […]
Social media has completely changed how brands grow and connect with consumers. Platforms like TikTok, Instagram and Pinterest have redefined how collections launch, trends spread and communities form—even how purchases are made. In 2024, 44% of global consumers purchased apparel and accessories three to seven times via social media, while 24% reported buying eight or […]
Media monitoring is an essential activity for Fashion, Lifestyle and Beauty (FLB) brands. It’s how you keep a finger on the pulse of what’s being said about your brand and how people are responding to your campaigns and products. What’s more, it gives basis to your strategic decisions, ensuring that they drive your brand in […]
How does a brand leap from crafting an average-performing campaign to one of the best marketing campaigns of the year? While there’s no universal formula, there’s one standard principle that rings truer than ever: the more holistic the approach, the better. To make this possible, it all comes down to data. From selecting the right […]
Gone are the days when consumers passively absorbed marketing messages. Today, they’re in control—shaping their own experiences and engaging with brands on their own terms. Research confirms this, showing that consumer–brand engagement is significantly influenced by factors like trust, brand interactivity and self-expression through brand association. What this means is that brands have to go […]
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
Black Friday has become a global phenomenon. In 2023, worldwide sales reached a staggering $70.9 billion—up 8% from the previous year. Together with Cyber Monday, this landmark shopping period presents both significant opportunities and challenges for brands, particularly in the fiercely competitive Fashion, Lifestyle and Beauty (FLB) industries. To help navigate this high-stakes season, we’ve […]
Using a clothing inventory spreadsheet is one way to manage your fashion samples—but it’s not the best way. If you’re struggling with lost samples, inconsistent data and inefficient processes, it’s time to take a look at the alternatives and discover a better solution. This post is here to help. In it, we’ll take a look […]
In the fashion, lifestyle and beauty space, there’s nothing like a buzz-worthy event to get a brand’s name on people’s lips. Events create hype, spread awareness and foster those ever-important PR relationships. And yet, organizing a stellar event is a complex job. To get the highest return on investment, you need to maximize attendance and […]
When it comes to marketing to Gen Z, authenticity isn’t just a buzzword—it’s a necessity. This generation, born between 1995 and 2009, has grown up in a digital era where information is ubiquitous and skepticism towards traditional advertising runs high. As such, Gen Z demands transparency, genuineness and a deeper connection with brands. This is […]