As Fashion, Lifestyle and Beauty brands compete for visibility across channels, brand performance cannot be assessed in isolation. Instead, it needs context. PR and marketing teams are under pressure to understand not just where impact is being generated, but how it compares to competitors pursuing the same audiences and objectives. This is where competitive benchmarking […]
Beauty is changing. Are you ahead? Join us for data-backed insights, category evolution and brand growth strategies—shared by the world’s top beauty professionals.
On-Demand Webinar Prove the Power of Your Events: Unlock Smarter Reporting & PR Impact About the Webinar Are You Still Relying On Guesswork To Measure Event Success? In today’s data-driven environment, it’s not enough for events to make an impression – they need to show results. This session explores how to connect event execution with […]
On-Demand Webinar Elevate Your PR Reports: Prove Value & Drive Smarter Decisions About This Webinar Struggling to Prove ROI With Scattered Engagement Metrics? PR teams and agencies often spend hours pulling coverage from online features, print articles and influencer mentions, to then struggle to evaluate messaging, estimate reach and align metrics across platforms. With scattered […]
With an increasingly saturated fashion calendar, knowing what truly cuts through is key. As the fashion landscape grows more complex, the need for strategies that break through the busy event calendars has never been greater. Our latest reports dive deep into Spring/Summer 2026 Men’s Fashion Week in Milan and Paris, as well as Haute Couture […]
The jewelry and luxury watch industry is evolving at pace, shaped by shifting consumer expectations, market fragmentation, and a growing demand for performance-driven strategies. This report delivers exclusive insights from 2024, breaking down how the industry is moving, which brands are leading, and where future growth lies. Backed by real-time data and expert analysis, it […]
In sportswear, community marketing isn’t optional—it’s strategic In 2024, the sportswear market saw a 24% YoY growth in Media Impact Value® (MIV®). But in a thriving industry, product alone no longer defines success. The brands leading today’s conversation are those building community-first strategies through shared values and partnerships with the Voices their audiences trust most. […]
Decode the Media Impact Behind Fashion’s Most Influential Night: Met Gala 2025 The Met Gala 2025, the industry’s most extravagant night of the year, returned to the steps of the Metropolitan Museum of Art with even greater spectacle. Gathering Hollywood’s elite, fashion’s top designers and the cultural icons of today, this year’s edition reached new […]
Discover the driving forces behind the red carpet performance for brands The cinematic world’s most iconic event returned to the French Riviera this year, and once again, the Festival de Cannes did not disappoint. Against the glamorous backdrop of the Cote d’Azur, the 2025 event gathered iconic Hollywood stars in film, fashion and culture to […]
As the pinnacle event on the watchmaking calendar, Watches and Wonders 2025 delivered more than just world premieres… …it reflected the evolving strategies redefining industry influence. With 54 exhibiting maisons and six independent brands, including first-time participants Bulgari and Kross Studio, this year’s edition became a critical platform for brand storytelling, consumer engagement, and media […]
Wellness is no longer a niche—it’s a movement reshaping the beauty industry across every category. As self-care becomes central to consumer behavior, brands must evolve to stay relevant. In 2024, wellness-related mentions across skincare, haircare, fragrance, and makeup generated $208M in Media Impact Value® (MIV®), signaling a lasting shift. This data brief explores how wellness […]
On-Demand Webinar How Sportswear Brands Connect With Communities: Leveraging Athletes, Trainers & Creators to Fuel Growth Is this webinar for you? Discover How Sportswear Leaders Connect with Communities In sportswear, community isn’t optional—it’s strategic. Nike connect millions through Run Club, turning runners into loyal advocates. Rapha built a cycling culture around shared values and community […]
On-Demand Webinar Brand Ambassador Marketing 2025: Understanding the Full Impact of Celebrity & Influencer Partnerships Is this webinar for you? Discover the State of Brand Ambassador Marketing and How to Measure Its Impact From Coachella to Cannes, brand ambassadors have long shaped trends and prestige in Fashion, Lifestyle & Beauty. But how is ambassador marketing […]
When the desert lights up for Coachella, it’s not just music that takes center stage–each April the sun-baked fields of Indio become a high-stakes arena for brand building. In a world where attention slips away in seconds and audiences are overloaded with marketing noise, knowing when—and how—to show up matters more than ever. This report […]