How Alter Made Tracked and Analyzed Its Brand Launch to Reach Early Campaign Goals
“As a new brand, every clipping counts. With Launchmetrics’ Discover, Alter Made can track all of our PR coverages and measure our performance across channels – this helps us make wiser, data-driven decisions.”
PR team – Alter Made
Alter Made is a Spanish fashion brand founded in 2021. The brand offers high-quality garments that are ethically manufactured by locals with sustainable materials. Alter Made stands for “Made Differently” and is the meeting point between wellbeing, sustainability, and the joy of getting dressed.
Alter Made’s Challenge
Launchmetrics has been supporting and optimizing Alter Made’s PR & campaign initiatives since its brand inception. With the Discover platform, the brand prioritises tracking and monitoring brand coverage across channels and regions in order to analyze each campaign and better allocate budget in the future.
The Solution
With Discover’s media monitoring tool, the team is able to track coverage across all channels, Voices and regions, analyzing each campaign to optimize its future strategy. This enables the brand to measure the impact of its paid partnerships, capture influencer trends and understand what works best.
The Results
- The Alter Made brand was launched in 2021 with Launchmetrics as it’s trusted technology partner.
- The brand’s launch was tracked with Discover, reaching 90+ viewers, placing in 50+ articles and driving 60K+ in MIV®.
- Alter Made kickstarted its influencer campaigns, generating over 120K in MIV®.