Discover how The Hollywood Reporter Elevated Red Carpet Coverage With Voice Echo
“The data insights provided by Voice Echo were transformative. Not only did we identify the most influential celebrities, but we also gave brands a tangible way to understand their red carpet presence.”
Laurie Brookins
THR Journalist
The Hollywood Reporter (THR) is a leader in entertainment journalism, renowned for in-depth analysis, exclusive interviews and industry insights. As a premier publication, THR continuously innovates to drive audience engagement and deliver meaningful, high-impact content.
The Hollywood Reporter’s Challenge
Award season is one of the most pivotal times in the entertainment calendar—a key opportunity for THR to stand out. Looking to move beyond traditional marketing, the publication wanted to elevate its red-carpet coverage by uncovering the true influence of brands and celebrities and providing audiences with data, through social conversations and press coverage.
The Solution
THR partnered with Launchmetrics, integrating our Voice Echo and Media Impact Value® (MIV®) solutions to analyze multiple high-profile events, including the Emmys and Grammy Awards. This empowered the editorial team to quantify celebrity impact, identify top-performing talents across genders, and provide deeper visibility into how red-carpet moments translate into brand exposure and measurable media value.
The Results
- Became more dynamic and interactive in their red-carpet coverage driving deeper conversations across media platforms
- Sparked increased brand interest, with large brands turning to THR for further insights into their own red-carpet performance
- Bridged the gap between data and storytelling by transforming red-carpet moments into measurable insights on celebrity influence and brand impact