Gucci x The North Face: The Second Chapter

In September 2020, Gucci announced a surprising partnership with The North Face. In just four months, the collaboration garnered $15.3M in Media Impact Value™.

In December 2021 an announcement was made, revealing a renewed collaboration: The North Face x Gucci – The Second Chapter. Launchmetrics analyzed all placements mentioning TNF x Gucci to determine how much Media Impact Value™ this collection has generated for the two brands.

In this data brief, you will find:

• Overall Media Impact Value™ generated by the capsule collection
• The top social online posts that helped amplify the Gucci x TNF collaboration
• The top regions by MIV® for online placements
• The top Voices for the collection