A year has already gone by since Fashion GPS and Augure combined to form what is now known as Launchmetrics. Since then, Launchmetrics has been recognised by major fashion publications such as WWD, Fashionista, British Vogue and Harper’s Bazaar. Let’s take a look back at what has happened in this time and how Launchmetrics has evolved (and continues to do so).
November 2015: #influenceinaction
Launchmetrics is born! Around 200 employees came together to form the new company, with Augure founder Michael Jais as CEO and the Fashion GPS founder Eddie Mullon as President. Launchmetrics was now operating from New York (HQ), Paris, London, Madrid, Girona, and soon after Tokyo. The company gained a lot of publicity surrounding the merger, as the new ‘company to watch’ was publicly announced.
January 2016: Powering Fashion Weeks
Launchmetrics was from the very beginning determined to power the fashion industry from within, which has been evident in its partnerships with top fashion weeks globally and major brands showing in New York, London, Paris, and Milan.
Checking in using Events software at NYFW
June 2016: Leading Industry Knowledge
Holding its ground as thought leaders for the industry, Launchmetrics representatives have been speaking on topics such as entrepreneurship, digital assets, influencer marketing, and fashion communities at conferences such as WGSN, Decoded Fashion Milan, AMEC, among others.
Alison Levy speaking at the AMEC International Summit in London
August 2016: Samples Goes Mobile
Launchmetrics’ original sample management software Samples is constantly developing. The mobile launch of Samples meant meeting clients’ needs of a multi-touchpoint platform.
November 2016: Influence One
On the 22nd of November, Launchmetrics Spain hosted its first Influence One conference since the merger. The event was held in Madrid’s Ateneo where panels and keynote speakers discussed topics such as the Spanish fashion industry, ‘See Now Buy Now’ and relationships to influencers.
Influence One 2016 in Madrid
What’s to come:
Launchmetrics has plenty of things in store for the upcoming year, including new product launches and developments. To follow these updates, subscribe to our newsletter.
You can also follow us on Snapchat @launchmetrics for behind-the-scenes sneak peaks.
By Launchmetrics Content Team
